About me
Senior judgement for SEO decisions that cannot be improvised.
I work directly with ecommerce teams, marketing teams and agencies on complex organic problems, as an independent specialist based in Medellín, Colombia.
You deal with me directly
Maria Fer Calderón
Founder and SEO strategist at Ferova
View LinkedIn profileThe work is built for where experience actually matters: technical audits, architecture, migrations, organic growth, and getting a site ready for how search engines answer questions now.
It stays close and traceable. Every recommendation has to answer what problem it solves, why it matters, what it needs to be executed, and how it will be validated.
How I work
Technical clarity in service of execution.
Understand the business before recommending tasks.
Explain technical decisions with clarity and context.
Prioritise by impact, effort, dependency and risk.
Hand the reasoning to your team as we execute.
Is there a complex SEO problem behind your next project?
Let's talk through the context and decide whether a senior intervention is the right next step.
Request a quote