Inventory and baseline
URLs, traffic, impressions, conversions, backlinks, status and risk.
SEO MIGRATIONS
Change platform, domain or architecture without improvising with your organic traffic.
Planning, inventory, URL mapping, QA and monitoring to reduce SEO risk before, during and after a migration.
THE PROBLEM
First we name the decision that is actually at risk.
Traffic loss usually starts before launch: URLs with no inventory, irrelevant destinations, content quietly dropped, and redirect rules nobody tested on staging.
WHAT YOU GET
Deliverables built to decide with, then execute.
Equivalence map
URL-to-URL destination by intent; no mass redirects to the homepage.
Staging QA
Status codes, canonicals, meta robots, links, content, sitemaps and redirect chains.
Post-launch monitoring
Coverage, 404s, rankings, traffic and prioritised fixes through stabilisation.
OPERATIONAL OUTCOME
Less opinion. More evidence and shared criteria.
Every valuable URL has a decision and an equivalent destination.
Redirects, canonicals, sitemap and internal links are tested before publishing.
Launch has control metrics and a clear response plan.
PROCESS
A short process you can see and hand over.
Before
We freeze the inventory, measure the baseline and review the new architecture design.
During
We validate staging, rules, content and technical signals before production goes live.
After
We monitor coverage, traffic and errors with intensive stabilisation reviews.
FREQUENT QUESTIONS
Can you guarantee traffic will not drop?
No. No migration is risk-free. The work reduces uncertainty, protects assets, and speeds up detection and correction when something does go wrong.
When should you join the project?
Before architecture and development are locked. Reviewing SEO at the end limits the options and turns preventable decisions into expensive fixes.
Do you also support domain changes?
Yes. Scope can cover platform, domain, protocol, architecture, internationalisation, or combinations of those changes.
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