100 calls & 150 daily WhatsApp messages with Google Ads

The challenge

In 2020, during the pandemic, a company needed to sell disinfection arches for cars, trucks and people. The challenge was generating direct leads from interested buyers of high-value equipment on a tight budget.

The solution

We designed a Google Ads search campaign strategy with transactional keywords. Instead of sending traffic to a website, we created a direct funnel to phone calls and WhatsApp messages to shorten the sales cycle.

Results